Meet JANES the label.

The in-house brand born out of Plain JaneS — designed for real women, real life.

Janes the Label is built around one idea: pieces you actually reach for. Repeat-wear staples in warm neutrals that work on every body and every skin tone, designed to make getting dressed feel effortless.

We're building something slow and intentional — and we want you along for the ride from the very beginning.

Join the Founding Janes list for first access to every drop before anyone else.

 PLUS — FREE WHEN YOU JOIN:

The Plain Jane Style Formula
Our winter style guide built from 12 years of dressing real women. 9 pieces, endless outfits, zero stress. Yours instantly when you sign up.